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October 11 2014


Financial Tips Corliss Group Online Magazine: Trust Facebook for investing advice? Not Yet

Social media and financial advice aren’t such an easy match after all.

Sure, the initial attraction is obvious. With one stroke, advisers can woo clients with regular investment tips on Facebook and Twitter, building an audience and drumming up business. Then, after establishing a rapport with their followers, they can follow up with one-on-one video conferencing to clients on Skype or FaceTime without leaving their screens.

But back up a minute.

Old-fashioned, face-to-face communication is still key, advisers say, even for those who use social media extensively. In-person meetings are a must to glean nuances about risk tolerance and financial needs that clients may not even realize about themselves, let alone be able to communicate. Worse, pat advice on Facebook and Twitter can run the risk of looking like a hot tip and other worthless advice littering some investment websites.

So, how best to proceed on social media? Here are some things to consider:

1. Set the right tone

Being on social media is about “being where the people are. It’s about being engaged, sincere, genuine and contributing something of value. And over time, you build relationships,” said Will Britton, a financial adviser in Kingston.

For him, social media is a place to begin a conversation. For instance, he hopes to open dialogues with his regular roundup of stories from financial media, acting as a mini news service for people following him on Twitter. By linking to these stories and affixing his Twitter tag, he’s effectively handing out electronic business cards to the world.

“My presence [on social media] is enough for people to know what I do professionally. There’s certainly some professional content, whether it’s sharing links to worthwhile articles or videos or stuff that I come across.”

It’s a faux pas, though, to look like someone selling something, he said.

“I try to stay away from overt marketing, A) because we get into compliance issues from an industry point of view, and B) I just don’t think that that’s what the people on those platforms want anyway. They’re looking for connections and conversations and engagement. They’re not looking for spam and ads and ‘Come buy this from me,’” he said.

2. Differentiate between public and private

Investment professionals need to draw a clear line between public and private, a line that’s not always clear in social media, nor in real life.

Take this easy scenario: a conversation at a children’s hockey game. In the stands, parents inevitably get to talking. Often the topic will turn to money and, sooner or later, an investment pro such as Mr. Britton will have to mention that he’s a financial adviser.

That’s when another parent may get serious and ask a direct question about the family’s finances. That’s when the informal conversation needs to stop and continue in private. It’s best to think of social media as a giant referral service for investment advisers, he said.

“I think a lot of the time, people definitely aren’t going to the Yellow Pages [to find advisers], and I don’t even know if they’re going to Google any more,” he said. “They are crowdsourcing that information. They’re going to their community, wherever it is, whether it’s online or off, and saying, ‘Hey, does anyone know a good financial planner?’”

3. Social media still isn’t seen as a replacement for traditional financial news sources

There’s skepticism surrounding social media as an information source in the investment community.

Institutional investors remain particularly wary, according to a global poll by communications network AMO conducted in January this year. Their survey of 105 institutional investors in 12 countries found that 85 per cent feel that social media sites are generally not reliable for financial news.

Yet, at the same time, they also indicate a future for it, with 82 per cent saying that social media is growing in importance in financial communications. Thirty-nine per cent of these are prone to looking at investment forums for work regularly or occasionally, and 28 per cent consult them under exceptional circumstances. LinkedIn was the most popular of the social media sites, with 59 per cent consulting it at some point, although a large 41-per-cent segment reported never using it professionally. About 46 per cent reported ever consulting Twitter professionally.

Similarly for retail investors, an online survey in August of 2013 for BMO InvestorLine found that social media platforms, such as LinkedIn and Facebook, were still slow to be seen as reliable investment-news vehicles. Only a third of the 1,020 Canadian investors surveyed said they use social media for investment insights.

In comparison, 69 per cent of those investors surveyed said they found TV current events and business news trustworthy, and 55 per cent said the same for newspapers and magazines. So linking to more traditional news sources may still be a good habit for advisers online, rather than linking to blogs, forums or other social media.

All of this suggests that social media continues to make inroads, but it still has a way to go.

4. Organize online advising more effectively

Victor Godinho, a financial planner in Toronto and still in his early twenties, sees social media as perfectly suited to the 20- to 40-year-old crowd he caters to. Every Friday, he posts a financial tip on his social media sites, from Instagram and Facebook to Twitter and Pinterest. He has a client in Ottawa with whom he conferences on Skype.

Yet he adds that Skype and social media require a more effective use of time, rather than just chatting for an hour in his office. “You need to keep their attention [online], or you need to make sure they’re on the same page as you, considering you’re in two different locations.”

It’s a supplement to in-person meetings. “Every year when we do our annual review, we’ll meet in person,” he said, and “when you’re in-person, you’re inclined to talk more than just business.”

But for a video conference, advisers need to send clients documents ahead of time. Time onscreen needs to be managed more efficiently, and the meeting needs to move along at a faster speed. More pre-planning is required to make the meeting more effective. It requires a different communication skill, with a focus on not wasting time.

“If you can make that easier on your client, that’s the best thing you can do,” Mr. Godinho said.

About Corliss Online Financial Mag

Corliss Group Online Financial Mag is a stock-market education website designed to teach beginners how to trade shares. Corliss Group Online Financial Mag does this in a manner easy to understand and uses only relevant and essential information required to trade shares on the stock market.

Corliss Group Online Financial Mag was formed because of the lack of stock-market-related websites that impart the steps required to begin trading safely; thus, our step-by-step guide to buying shares.

March 19 2014


October 09 2013


Kuolema Tokio ja moderni Japani: todellisuutta tai harhaa?

The demise of Tokyo and modern Japan: reality or an illusion?


Jälleen kerran masentavaa luvut osoittavat kuoleman Tokiossa ja Japanissa vuoteen 2100 mennessä, jonka mukaan väestöstä on totaalisesti siitä tänään. Tämä on karu varoitus mukaan toinen dramaattinen tutkimus, joka näkee vain staattisia ja kuolemaisillaan Japanissa, joka kieltäytyy toteuttaa todellista sosiaalista politiikkaa.


Yksi mielenkiintoinen osa tutkimuksen, joka on kielletty on "maallinen yhteiskunta" olemisen reaalisuus yli riippuvainen nykyaikaa, materialismi, abortti ja muita näkökohtia "uuden maailman". On selvää, että Japani kohtaavat ongelmia, jotka liittyvät syntyvyyden ja tämä uusin tutkimus liittyy tähän. Samaan aikaan liittyviä kysymyksiä viestinnässä japanilainen yhteiskunta (sosiaalinen peruuttaminen), itsemurha ja muiden alueiden sosiaalinen romahdus on keskityttävä.


Tietenkin kysymykset liittyvät työtuntimäärää, kalleus lasten kasvatukseen, uusia moderneja keinoja elämää ja muita monimutkaisia tekijöitä; ovat kaikki repiä toisistaan pienenemisen tässä maassa. Valitettavasti Japanin hallitus näyttää halua auttaa ihmisiä, jotka haluavat enemmän kuin yksi tai kaksi lasta mutta jotka tuntevat rasittaa vuoksi taloudellisia vaikeuksia, joita tästä.


Tämä synkkä tutkimuksen, joka tehtiin seitsemän tutkijoiden ja joukko byrokraattien mukaan Tokio väestö vähenee 7.13 miljoonaa vuonna 2100 nykyinen Mark yli 13 miljoonaa ihmistä. Tämä johtuu hyvin dramaattisia Tokiossa ja muihin suuriin kaupunkeihin kuten Osaka ja Nagoya ovat tämän kansakunnan selkäranka. Toisin kuin monilla maaseutualueilla joka jo kärsii väestö vähenee.


Myös tämä ei ole loppua uurtaen koska 2100 on ennustettu, että yli 65 ikäryhmä osuus noin 45 prosenttia koko väestöstä Tokyo. Tämä osoittaa vieläkin vakavampi kriisi pitkä kun 2100, joka näkisi jatkuva kuolema Tokio Japani itse.


Mukaan huolestuttavia lukuja maan väestöstä ja sosiaaliturvan tutkimus yleistä heikkenemistä väestön Japani on massiivinen vuoteen 2100 mennessä. Tällä hetkellä 2013 väestö on runsaat 126 miljoonaa. Kuitenkin edellä Instituten mukaan tämä luku vähenee nopeasti 49.59 miljoonaa vuoteen 2100 mennessä nykyisen kehityksen perusteella.


Tästä huolimatta on vaikea uskoa, että tulevien hallitusten ei tee mitään muuttaakseen syntyvyyden kriisi. Lisäksi puuhastelun kanssa maahanmuutto auttaisi suuresti lyhyen aikavälin samalla uudelleensuuntaamista tapoja auttaa perheitä varaa hankkia lapsia. Samaan aikaan sisäinen yhteiskunnallisten liikkeiden vastaamaan nykyisen väestön vähenemistä? Loppujen lopuksi kantoja talouteen on valtava, jos jotain ei tapahdu muuttamaan nykyisen tilanteen.


Lee Jay Walker Tokio nykyaikana kommentteja, että "viime Japanissa kirjoitettiin monilla aloilla, mutta tästä huolimatta on selvää, että tämän kansakunnan auttaa kansainvälisen yhteisön monin tavoin. Erityisesti näin auttaa YK, Kansainvälinen valuuttarahasto, taloudellinen tuki kehitysmaiden ja auttaa Euroopan unionin nykyisen talouskriisin aikana."


"Jos kaikki kansa löytää tapa ratkaista monia monimutkaisia asioita se joutuu, niin Japani on kansakunta, joka voi uudistua nopeasti. Näin ollen analyysi koskee todellisuutta tänään, se ei tarkoita että sama todellisuus sovelletaan tulevaisuudessa – loppujen lopuksi vain aika näyttää, jos tuomiopäivän skenaario tapahdu."


Kukaan ei epäile Japanissa ongelman vakavuuden, mutta varmasti poliittisten johtajien tässä maassa ja väestöön muuttavat synkän kuvan maalattu? Jos ei, niin mitä tämä kertoo nykyaikaa ja elämänlaatuun liittyvien arvojen?

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